Challenge 3: Milk Game

The problem:

Few know about Aarong Dairy products and how it connects farmers to markets. Most of our customers do not know that we are the second-largest milk processor in the country.

The solution:

A game targeted towards both young and adults can go a long way to promote our experiences in the field as well as highlight dairy nutritional knowledge. The game will allow users to grow their own farms, sell dairy products in the local markets and earn coins.

In reality, imagine a child come into a shop, show their digital coins and get a litre of Aarong milk for free- akin to saying, “I drink milk that I produced!”